About the author
Suzy Gustafson
Suzy Gustafson is a luxury travel advisor with more than four decades in the industry and the founder of Unrivaled Travel Academy. She writes and teaches for one audience: working travel advisors who already have a book of business and want to move it upmarket into luxury.
Experience
Suzy has spent over forty years selling and delivering luxury travel: building supplier and destination relationships, quoting and closing high-value itineraries, and caring for clients who travel several times a year and return for decades. Unrivaled Travel Academy exists because that experience transfers. What she teaches is not theory collected from the industry; it is the working practice of a live luxury business.
Her mentorship covers positioning and niche, the client language used in money conversations, pricing and planning fees, destination depth, and the systems that let excellent service repeat as an advisor grows.
Verified client reviews
A verified 5.0 rating across 32 client reviews, with 100 percent of reviewers recommending her.
View the verified reviewsIndustry honours
- Nexion MillionAir, 2013 to 2026
- Nexion Circle of Excellence, 2016 to 2026
- Inaugural Robbi Hamida Global Heart Award, 2025
Recent writing
- How to Choose a Luxury Travel Mentor: The Questions to Ask Before You Commit
- AI Isn't Replacing Luxury Travel Advisors. It's Raising the Standard for Becoming One.
- How to Become a Luxury Travel Agent When You Already Sell Travel
- How Do Travel Agents Get Paid? Commissions, Splits and Planning Fees
- Is Moving Into Luxury Travel Worth It? An Honest Assessment
- How to Become a Luxury Destination Specialist (And Why It Pays)