Coaching & Training
You know how to book a trip. What you want now is the positioning, the language and the supplier access that make affluent travellers choose you and stop flinching at the price. That is the whole point of coaching here.
Unrivaled Travel Academy provides one-to-one luxury travel coaching and training for working travel advisors and agents moving upmarket. Coaching covers positioning, client conversations, quoting and closing high-value trips, planning fees, marketing rhythm and elite supplier access. It is led personally by Suzy Gustafson, who has spent more than 40 years in luxury travel, and includes the Unrivaled Locations destination training library, The Business Blender business platform, and a commission pathway from 70% to 100%. Advisors apply and start with a confidential introduction call.
What the coaching covers
Every one of these is worked on with your own business in front of us: your clients, your quotes, your website words.
One sentence that tells an affluent traveller what you are known for, why you are the right advisor for that trip, and why the price is the price. We write it together and then rebuild your bio, your website language and your introduction around it.
Discovery calls, budget questions, the moment someone asks what you charge, the follow-up after a quote goes quiet. We rehearse the actual wording until it sounds like you rather than a script you are reading.
How to present a five- or six-figure itinerary so the value is visible, how to hold your planning fee without apologising, and how to handle the objections that come with a bigger number.
What to publish, how often, and where, built around your specialty instead of the trend of the week. The aim is a steady flow of the right inquiries, not a busy content calendar.
Introductions by name to the partners who look after luxury clients, plus how to build those relationships so your requests are prioritised rather than queued.
Direct, personal coaching from an advisor with more than 40 years at the top of luxury travel. Your proposals, your pricing and your pipeline reviewed by someone who has sold this level of travel for decades.
How it works
We look at what you already sell, where the business stalls, and whether coaching here is genuinely the right next move. Nothing is pitched at you before we both understand your situation.
Early sessions fix what everything else depends on: your specialty, your language, your fee structure, and the offer your existing clients will hear first.
Recurring sessions with Suzy on live business: real proposals, real pricing conversations, real client situations, reviewed before they go out rather than after they go wrong.
The Unrivaled Locations library takes you destination by destination, so you can speak about Italy, Japan, safari or expedition cruising with the specificity clients pay for.
The Business Blender carries your website, CRM, follow-up and pipeline, and your commission moves from 70% toward 100% as your production grows.
Want the destination training in detail? See Unrivaled Locations, or read what luxury travel training should actually cover.
An honest filter
Three ways advisors try to learn luxury
Weighing a host agency against coaching? Read host agency versus mentorship and how to choose a luxury travel mentor.
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Decades in luxury travel
In Their Words
"Suzy doesn't just mentor — she transforms how you think about your business. Within six months, I was operating at a level I didn't think was possible."
Amanda R.
Luxury Travel Advisor
"The support here is unlike anything in the industry. From day one, I felt like I had a true business partner invested in my success."
Michael T.
Independent Travel Advisor
"I came in with ambition and left with a real business. The supplier access and training gave me credibility that took others years to build."
Sarah K.
Travel Advisor
Results may vary. Testimonials reflect individual experiences and are not guaranteed outcomes. Your success depends on many factors including individual effort, market conditions, and business acumen.
Questions advisors ask
A quote you are nervous about, a fee you have never charged, a database you have not asked in years. That is where coaching starts paying for itself.
Want the marketing and automation equipment on its own first? Unrivaled Travel Tools